The paper is published from Monday to Saturday; on Sundays, its sister paper Bild am Sonntag ("Picture on the Sunday") is published instead, which has a different style and its own editors. Bild is tabloid in style but broadsheet in size. It is the best-selling non-Asian newspaper and has the sixth-largest circulation worldwide.
Bild has been described as "notorious for its mix of gossip, inflammatory language, and sensationalism" and as having a huge influence on German politicians. Its nearest English-language stylistic and journalistic equivalent is often considered to be the British national newspaper The Sun, the second highest selling European tabloid newspaper, with which it shares a degree of rivalry.
| Type | Daily tabloid, except Sundays and public holidays |
|---|---|
| Format | Tabloid ("nordisch" size) |
| Owner(s) | Axel Springer AG |
| Editor | Kai Diekmann |
| Founded | 1952 |
| Political alignment | Right-wing populism Conservatism |
| Language | German |
| Headquarters | Berlin |
| Circulation | 2,500,000 daily (2013) |
| Website | bild.de |
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